Passionately Fueling the Rise of African Men's and Women's Cycling for nearly two decades
Pro Cycling Infrastructure
Team Africa Rising (TAR) assists Cyclists, Federations, Clubs, Race Organizers, Coaches and Mechanics throughout the continent. TAR's mission is to improve access to equipment and training to ensure these entities have the vital resources to nurture an atmosphere where professional cyclists can develop.
We regularly host crucial training courses for coaches, mechanics, and cycling support roles. TAR's goal is to train not only African cyclists and launch them onto the professional circuit, but to train Africans to run all aspects of the sport. This will produce a steady stream of talent from the continent.
We work closely with the UCI World Cycling Centers in Paarl (South Africa) and Aigle (Switzerland) as a liaison between up-and-coming talent and the next level training programs at the UCI.
TAR's multi-year plan also includes helping with the development of a Velodrome Complex in Benin.
Advocacy & Media: Global Voice of African Cycling
Team Africa Rising (TAR) is recognized globally as the leading independent voice for cycling in Africa.
Our team is passionate advocates of the sport, producing regular commentary on key developments we share with over 60,000 followers across our social media channels.
We regularly work with the world's leading journalists in the cycling and mainstream news media, as well as being subject matter experts for several major cycling commentators and TV/online anchors.
Recent media coverage of TAR's work can be seen in the New York Times, CyclingTips, the Wall Street Journal, Bicycling Magazine, Cycling Weekly, The Guardian, L'Equipe, Rouleur, BBC Africa, Cyclists, Al Jazeera, ProCyclingStats, National Geographic, AfricaNews, Sky Sports and many more.
Our team regularly reports from major global cycling races such as the Tour de France (Men's and Women's events), the UCI Cycling World Championships, the Tour of Benin and many more, as well as attend key industry events such as InterBike, EuroBike, the London Bike Show, and Rouleur Live.
African Women's Cycling Development
Team Africa Rising is committed to closing the gap for African women cyclists. Not only do African women face all the typical challenges of female cyclists throughout the sport -- lack of sponsorship, equipment, and teams. These women also face cultural barriers and lack of representation at the leadership levels from Clubs through Federations to the top levels of the sport -- Confederation of African Cycling and the UCI.
Team Africa Rising sponsored the women's lead jersey for the 2023 Tour du Lunsar. TAR is training and preparing the women of Benin's National Cycling Team ahead of the African Road and Track Continental Championships. The Benin women will also attend special training camps in France.
We are focused on working closely with our friends at Zwift to ensure the expansion of safe and effective use of their unique platform for women across Africa.
